Apple today held it’s a latest special event, and if you ever thought Apple couldn’t put on a good show without new hardware, then this would be the show in which it proved you wrong. It pulled out all the stops introducing its new apps, including upgrades to its existing News and TV services, along with a new credit card and a game subscription service.
Here’s a quick rundown of everything you need to know about Apple‘s new wave of software.
The first major development revealed at the show was an upgrade to the News app. While the basic News will remain the same, News+ offers users the ability to read past issues of select publishers, including over 300 magazines. News+ also offers a section of personally curated articles to the reader, though Apple stressed it wouldn’t know what readers read, nor would it allow advertisers to track user reads.
Now we know what Apple did with Texture, the magazine subscription service it bought last year. The list of magazines in News+ includes The Atlantic, Esquire, Vogue, National Geographic, and others. In addition to the magazines, Apple is also adding a few newspapers to its News rotation, including the Wall Street Journal, Los Angeles Times, and The Star.
News+ was the only service at the show for which we received a price point: its monthly subscription will cost $9.99, and Apple was quick to tout the fact that individual subscriptions to the same number of magazines would cost thousands of dollars a year. Up to six family members will be able to share a single subscription.
News+ launches next week in the US and Canada, and in Australia and the UK in fall.
Apple led into the financial part of the show by showcasing upgrades to Apple Pay, including that it’ll be incorporated into public transit in New York, Chicago, and Portland. But this was just an opening salvo for the more interesting news: Apple is getting its own credit card, the aptly named Apple Card.